One in six women in the UK have bought fashion items online and 18% buy at least once a month according to new research.

One of our favourites is ASOS who started off by selling things that celebrities wore and had been photographed in. It’s changed a bit as they are getting bigger each year and their product range keeps growing and growing - and we love them for that too.

The most popular website in the number one spot, apparently, is Next which seems well ahead of the competition on the internet in Britain.

The report also talks about womens buying patterns on the web:

The range of products is the most important factor determining which
website a woman chooses to shop at. UK females look for websites that
have a wider choice of products than available in the stores or which
sell specific ranges such as Fairtrade and maternity.

We love going to the shops, but sometimes, especially this time of the year when the shops are so busy, shopping online seems to make so much more sense.