Coke to Sell Beauty Tea? Lumae.

Coca-Cola have teamed up with L’Oréal to create a new health-and-beauty drink to launch in 2008, according to various industry news websites.

Lumaé is a tea-based drink, with ingredients that
will help women look after their skin. Apparently it will be sold with beauty products rather than drinks and could be sitting on the shelves of your local department store next to the creams and lotions.

So, we already have "cosmecueticals" and now "Nutraceuticals" and the trend sets look to grow, already popular in lots of countries, including Japan.

Posted in: Making News

1 Comment »

  1. Comment by Alice February 25, 2008 @ 1:32 pm

    I think Lumae (Lumay???) is only going to be sold in the US (?)
    In the UK, there is already an ‘original skin drink’ called SIP - naturally flavoured water with antioxidants and botanicals - selling in eg, Waitrose, EAT etc.

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